The simple video and photo sharing app that started in 2011 now plays a significant role in marketing. It has provided a creative way for marketers to reach their target markets as they explore new and maintain existing ones. Initially, the photos or videos were associated with teenagers with smartphones only and mainly appeared to be a show-off. However, utilizing the numbers of snapchat views can be a tricky and flop in the long run if not handled well with a lot of creativity. How can it impact if it is disappearing after only 10 seconds? It is, therefore, a must to make every second count, keeping in mind that time is money. All this is possible if we clearly identify our target audience. This app should not be confused to fit only the youths but also executives can fit in. It is however generally developed on a casual nature form of communication that doesn’t portray any professionalism at all so careful research must be done before introduction.
Having this in mind, it’s essential for the marketing team to set a tone with an easy-to-understand language that will make this platform full of fun. Diverse forms of interaction provide a personal touch and connection in the audience approach. You could be having a good number of snapchat views, but there is no communication involved. Take time and follow existing accounts to know what is required of you.