If you want to build a brand on social media, you need to know and understand that the Twitter likes and followers that you get are potential customers and that you want them to feel engaged with your page. These individuals that will like your page and who will also support your organization through donation or through buying, depending on what the case may be. Several different ways are expounded upon and strategies developed that say that they help you get the most likes for your page. The truth is, though, that none of these strategies work if you are not being yourself.
If you have a Twitter page and you want to get Twitter likes, know and understand that you can with the right information. But, nothing is going to work as well for your page as you being yourself. If you are a brand or organization, do not stray too far from your message. Do not, then, try to be trendy without understanding that you need to be yourself first and foremost. A page that relies on portraying something it is not will quickly be identified as such by the modern and savvy audience that is the Twittersphere. Therefore, lying or portraying something differently will catch up to you in negative way.