When it comes to running a social media page, you may wonder what the ultimate goal is. The truth is that the end result that you are achieving will likely depend on the site you are using and your particular business needs. No one goes on a site, however, to be boring and to get no response at all. This is especially true when it comes to Twitter. Though your end goals, as noted, may differ based upon your business and what you are striving for, getting Twitter likes should always be incorporated into that strategy.
To get these likes, there is no right strategy. This, too, will depend on your business and what it is striving to achieve. It will also, of course, depend on your followership and those who are following you. After all, they will only like what you give them to like and they will only like what they are going to like so make sure that you are giving them that. This can be done through starting a dialogue with your followers. Encourage answers to questions and start a conversation. A conversation will help you to know more about your audience and, therefore, can help you to get the results that you want.